Your customer sentiment is not a mystery anymore.
Where customers talk about you, not just to you. SoroAI decodes every signal and correlates it to the outcomes that move your business.
Most customers never tell you they're unhappy. They just leave.
CSAT and NPS sample a small, self-selected, often biased slice of your customers. The dissatisfaction that actually drives churn stays silent — invisible to legacy metrics until the revenue is already gone.
A single message can carry happiness, contempt and anger at once. SoroAI reads every layer of that microsentiment — the signal a survey score flattens into a number.
Your unhappiest customers are your best strategists.
Every complaint is free consulting; every silent exit, a roadmap you never got to read. Ignore them and the cost compounds — read them, and you build loyalty your rivals can't buy.
would walk away from a brand they love after just one bad experience.
SOURCE: PwC — Future of CX ↗in global sales is put at risk every year by poor customer experience.
SOURCE: Qualtrics — 2025 Consumer Experience Trends ↗The signals that predict churn are the same ones that build lasting loyalty — SoroAI surfaces both.
From dissatisfaction to devotion.
SoroAI analyzes every touchpoint — demographics, calls, tickets, social — to surface friction, resolve it before it spreads, and turn at-risk customers into advocates.
Surface dissatisfaction at every step of the journey, across every channel.
Intervene early and flip negative experiences into positive ones before they spread.
Reduce churn and earn the durable loyalty competitors can't replicate.
SoroAI pairs autonomous analysis with expert strategists to deliver the best possible customer experience.
From raw touchpoint to strategic roadmap.
Our intelligence framework runs continuously across your entire customer footprint — extracting what human analysis would never have the time to find.
Ingest 100% of interactions across every channel — voice, text, social and public web.
Decode microsentiments, surface rising trends and tag every complaint, question and praise.
Link specific keywords and signals to the business outcomes they actually drive.
Trigger real-time intervention and hand your team a prioritized, high-converting roadmap.
An AI-first platform, engineered for trust.
SoroAI is an AI-first, analytics-driven platform built for low-latency ingestion of high-volume interaction logs — secure, cloud-native, and able to parse, audit and analyze every conversation in near real time.
Every channel in. Any model you trust. Tuned to your business.
SoroAI unifies fragmented customer signal, runs it through the model stack of your choice, and adapts that intelligence to the language and context of your own products.
One pipeline for the conversations scattered across your stack — structured and unstructured alike.
Run on our in-house models, plug in a frontier API, or deploy entirely on a local LLM — no token limits, your data never leaves your walls.
We fine-tune the models on your business so context isn't lost — sharper interpretation, sharper output.
Legacy + AI
Our telemetry layer scores every conversation across SLA, connectivity, sentiment and abandonment — automatically, on 100% of volume. Not a survey. Not a sample.
Every word is a signal worth reading.
A complaint is a feature request. Confusion flags a broken experience. Praise reveals a competitive advantage. SoroAI reads all of it.
Spot emerging themes the moment they start to build — not a quarter later.
Read the subtle, complex emotion in a sentence — hesitation, relief, frustration.
Connect the language customers use to the revenue, churn and conversion it predicts.
Catch the moment customers start comparing you to a rival — and why.
Surface the grievance that's about to go public while you can still get ahead of it.
Hear the 96% who never complain — before quiet frustration becomes churn.
From call center to AI, Automation & Analytics contact center.
Most inbound voice operations run on lagging indicators — you learn a customer was unhappy days after the call, if at all. We re-architect that operation into an integrated, chat-first contact center where context is captured live and intelligence compounds with every interaction.
Automate the routine. Reserve humans for what matters.
We design a tiered resolution ladder — bots absorb volume, chat agents handle nuance in parallel, and voice is kept for the few interactions that truly need it.
Instant, 24/7 resolution of repetitive queries — order status, refunds, FAQs — deflecting routine load before it reaches a person.
Skilled agents handle nuanced cases across multiple concurrent chats, with bot-prepared context and AI assist on every reply.
Reserved for the complex, emotional or high-value moments where a live call genuinely earns its cost.
AI agents that resolve — in the language your customer speaks.
Beyond scripted bots, SoroAI designs and deploys autonomous, agentic AI customer-service assistants that understand intent, take action across your systems, and know when to escalate to a human. We specialise in building these agents for Indian enterprises — fluent across Indian languages and the code-mixed way customers actually write.
Agents reason over your knowledge base, act across CRM and order systems, and close routine cases end-to-end — not just deflect them.
Hindi, Tamil, Telugu, Bengali, Marathi, Kannada and more — plus the Hinglish and code-mixed phrasing real customers use.
Agents hand off complex or sensitive cases to your team with full context intact — and every interaction feeds the intelligence layer.
The market has already moved to chat.
India is the clearest proof. With an estimated 850M+ WhatsApp users — close to a third of the platform’s global base — chat is the default way customers already talk to brands.
Enterprises that made the shift.
Raiffeisenbank, after moving its contact center onto WhatsApp Business.
Nissan, via a verified WhatsApp channel with CRM integration and an AI chatbot.
Mukuru, by automating customer transactions through WhatsApp Business.
Intervene before the review, not after.
SoroAI automatically parses interactions for distress signals and angry grievances the instant they appear — flagging the conversations that are quietly turning into churn.
Your team intervenes and salvages the relationship in real time, long before a bad review ever reaches public channels.
Stop guessing what your customers feel.
Partner with SoroAI and turn every customer touchpoint into a friction-free, high-converting experience — backed by intelligence, not assumptions.
To revolutionize customer experience by leveraging AI to eliminate friction — and ensure everyone has access to the services and products they need.